Proven with science. Recommended by professionals.
Simple goodness- made naturally & organically
Created by award winning stylists, certified trichologists, registered holistic health practitioners & internationally acclaimed hair educators. We believe healthy hair and healthy scalps yield the best curls which are bouncy, soft, shiny and touchable. We know how to get to the "root" of it all!
Simple goodness- made naturally & organically
Created by award winning stylists, certified trichologists, registered holistic health practitioners & internationally acclaimed hair educators. We believe healthy hair and healthy scalps yield the best curls which are bouncy, soft, shiny and touchable. We know how to get to the "root" of it all!
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WHAT'S IN THESE FORMULAS?
We begin with the formula foundation- Organic aloe vera juice, which amplifies the abundance of elegant organic and natural ingredients we pack into every bottle. Professional performance doesn't come second to sustainable, health conscious hair care and we've proven just this, thanks to our love for the industry, and our curly clients! Our theory and thoughtsFor centuries, people have known the secret to beautiful hair and skin begins with the harnessing of botanical butters and extracts and we intend to keep our formulas jam packed with natures most powerful ingredients.
These formulas are Vegan friendly and not tested on animals. |
WHAT'S NOT IN THESE FORMULAS?
We don't believe in fear mongering but choose not to formulate with the following: Petroleum derived ingredients, animal by products, phthalates, Parabens, artificial colours, parfume/ perfume, drying alcohols, palm oil, sodium laureth sulfate, epsom salts, vinyl, plastics, silicone, formaldehyde releasers (ie: DMDM hydantoin), soy, mineral oil, urea, castor oil, PEGs (polyethylene glycol), propylene glycol, hormone/ endocrine disruptors, MEA, TEA, isothiazolone, known preservative toxins such as Methylisothiazolinone (MIT) and many more. OUR STORY
These formulas were first created for our own family due to allergies, sensitivities, contact dermatitis, hair loss, and frizzy- dry hair. Our youngest son has an extremely rare, genetic kidney disease. Very specific ingredients are sourced, keeping him safe from even 'suspected' toxins. While we continue to create the best of the best formulations, we will always extend the invitation to you.
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OUR PROMISE TO CLEAN, SAFE, CONCIOUS BEAUTY
We strive to only use the best ingredients and packaging available and will continue to implement better standards, as they come available. Sustainability, health of soil, waterways, humans and animals are always our goal. While some ingredients are not selected due to consumer health concerns, others may have a negative environmental impact, use unsustainable farming/ harvesting practice, or are abusive to humans and/or animals. There are always better choices. Regardless of cost, the only pockets we believe this should impact, is ours.
We strive to only use the best ingredients and packaging available and will continue to implement better standards, as they come available. Sustainability, health of soil, waterways, humans and animals are always our goal. While some ingredients are not selected due to consumer health concerns, others may have a negative environmental impact, use unsustainable farming/ harvesting practice, or are abusive to humans and/or animals. There are always better choices. Regardless of cost, the only pockets we believe this should impact, is ours.
become a certified curl master
We don't teach haircuts. We teach understanding of curls, technical skills and textures so stylists feel confident, enjoying the freedom of custom cutting and designing for their clients. This is not a weekend cutting certification.
Curls being exposed to our moisturizing products for the first time - Work by some of our Curl Masters and a glimpse into some online love!
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